John Kenneth Galbraith, a leading economist who passed away on April 30, clearly believed in frugal choices. We're obsessed with consumiing so much, he wrote in 1958 in his book "The Affluent Society."
Here is a quote from the obit that appeared in the New York Times:
"The Affluent Society" appeared in 1958, making Mr. Galbraith known around the world. In it, he depicted a consumer culture gone wild, rich in goods but poor in the social services that make for community. He argued that America had become so obsessed with overproducing consumer goods that it had increased the perils of both inflation and recession by creating an artificial demand for frivolous or useless products, by encouraging overextension of consumer credit and by emphasizing the private sector at the expense of the public sector.
Here is a link to the full article.